Tips for Small Business Owners Building Their Brand

Tips for Small Business Owners Building Their Brand

How to develop your own brand identity successfully.

Branding – that’s something only huge companies do, like Apple and Nike, right? Not necessarily. Many small business owners underestimate the power of brand building. Branding allows you to stand apart from the crowd, forge new relationships, and expand the company’s fans. Good branding is for every business, and it doesn’t have to be expensive. Take a look at our top inexpensive tips on how to build your small business brand.

  • Determine your brand identity

Branding is more than just the logo that you put your business cards. It’s your customers, your reputation, your look and feel. The very first step to branding your small business is understanding who you are. Ask yourself what makes your business different, who are your customers, and what is your main mission?

  • Aim to build long-term relationships with your customers

Be careful that you don’t overpromise and underdeliver, souring the experience for your customers. Create trust with honest branding. Be clear who your company is and be true to the values that drive it every day.

  • Develop a recognizable logo

A strong brand is easily recognizable. Recognition starts with the name of your business. Your business name and logo will appear on more than just letterheads and business cards. It should be consistent within your social media profiles, marketing, emails, merchandise, and more. As you think about your logo, keep your audience and products/services in mind.

  • Be consistent

Many small businesses mistakenly change their messaging depending on their audience. You want to speak to your customers with a consistent tone of voice because it will help reinforce the business’ character and clarify its offering. Brand consistency leads to familiarity, and familiarity leads to trust.

Even as a small business, you can be exposed to many threats and risks. Be sure you have the right insurance in hand to protect your company. Contact the professionals at Lloyd S. Berkett Insurance Agency for quality business insurance. We serve Los Angeles, CA and surrounding cities with reliable coverage.

Lloyd Berkett Insurance

11150 W. Olympic Blvd.
Suite 610
Los Angeles, CA 90064

(310) 857-5757
(800) BERKETT | 237-5388
Fax: (310) 857-5750

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Welcome to Lloyd Berkett Insurance Agency

November 27, 2013


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The Lloyd S. Berkett Insurance Agency, Inc. was founded in 1946 by Lloyd S. Berkett. Regarded as one of Southern California’s most successful, well-respected and innovative independent insurance agencies, ... Read More

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